Too many people allow their investing habits to be influenced by whether the market is a “bear" market” or a “bull market.” During “bear markets,” when stock prices are undergoing a general decline (the typical bear market since 1899 has lasted about fifteen months), many investors refuse to invest. Admittedly, it’s difficult to invest when stock prices fall almost daily. Nevertheless, the only way you make a long term investment strategy works is to maintain your investing plan during bear markets. That’s how you build positions to take advantage of bull markets.
Smart investors buy during bull and bear markets. When millionaire investors were asked if their investment style differed from bull markets to bear markets, 70% said that they invested no differently. In other words, to these investors, bull or bear markets are just labels for the same thing; a place to invest and grow your money over time.
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